If you've been part of the Renew community for a while, you'll already know what our 'Unicorn Drop' is and all the magic it holds.
But if you're new around here (hi), you're in for a treat. Our Unicorn Drop is one of the most anticipated events on our calendar, and for good reason; it only happens twice a year.
Unlike our regular releases, Unicorn Drops are made up of extra-special pieces that we've been quietly tucking away throughout the year. They're the garments that made everyone in the office stop and say, "Ohhhhh... this one's a Unicorn."
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So... What Makes a Unicorn?
Every piece at Renew Bohemian is one-of-a-kind, and while some may say that makes every piece a unicorn, every now and then something appears that's somehow a little more extraordinary than most.
Sometimes it's an incredibly rare colour, like deep black or a vibrant rainbow palette. Sometimes it's an unforgettable print, intricate embroidery, unusual patchwork, or a combination of colours that we've never seen before.
They're the pieces that feel just that little bit different. The ones that seem destined for someone special.
Throughout the year, we carefully set aside these standout treasures, creating a small collection that's every bit as joyful and eclectic as the community who loves them.
Kathy in a unicorn Indira Robe
A Tradition We Love
This upcoming release marks our third official Unicorn Drop, and it's quickly become one of our favourite traditions at Renew.
We never keep all of the "best" pieces aside, only a thoughtfully chosen handful. Every weekly release still contains beautiful one-of-a-kind treasures, but the Unicorn Drop gives us a chance to celebrate those truly exceptional finds all together.
One of the most joyful parts is seeing the excitement within our Facebook community as everyone shares their favourites, cheers each other on, and celebrates the lucky people who manage to snap up a Unicorn of their own.
First Access for Our Community
As a small thank you to the incredible people who support us week after week, our Facebook community always receives first access to the Unicorn Drop.
It's our way of giving back to the people who have helped Renew grow into the beautiful community it is today.
Because the pieces are genuinely one of a kind, they often don't stay around for long.
Andrea in the Basics Dreamer Top in maroon, kantha Harems & a matching black kantha tux with a Saral Top + Palazzos
What You Can Expect
Every Unicorn Drop is different, but you can always count on a beautiful mix of styles, colours, and sizes.
You might discover:
Rare colourways, including sought-after black pieces.
Rainbow palettes and extraordinary block prints.
Beautiful embroidery and artisan detailing.
Unexpected fabrics and one-off design features.
Because every garment begins with reclaimed textiles, no two Unicorn Drops are ever the same, and we can never guarantee exactly which styles or sizes will appear. That's all part of the magic.
The Hunt Is Half the Fun
We often joke that finding your Unicorn feels a little like treasure hunting.
It's one of the reasons these releases have become such a beloved tradition within the Renew community.
We can't wait to share this latest collection with you, and stay tuned to see even more photos from our recent unicorn photoshoot!
Be sure to join the fun over in our Facebook community for first dibs access to the Unicorn Drop, and follow us on Instagram and subscribe to our newsletter so you don't miss the release. We have a feeling there are going to be some very happy Unicorn hunters this time around.
